In life and business today, images are part of every communication. Unique and high-quality images are a proven way to stand out from the crowd. They increase audience engagement, increase online search performance, improve the potential for public relations coverage and enhance the understanding of your brand. Also, because the vast majority of the images we consume are online, we can choose whatever image format best tells the story.

The rise and rise of digital technology over the past 15 years has revolutionised photography and imaging – as it has in many fields. Image quality has dramatically improved, and handling images is now simple. The significant change for everyday photographers and phone snappers has...

At Images for Business, we’ve gained much experience over the years, helping our clients to use physical display images within their offices. Some of this work has resulted from projects for them while others have been a specific display image project. This article shares some insights...

  The world of influence marketing continues to grow in sophistication. PR and communications professionals know only too well that media releases are no longer as effective as they once were. Today’s ideal is the production of ready-to-run content that facilitates journalistic investigation and storytelling.

The corporate portrait has become an important asset for people at all levels of business today. From LinkedIn to annual reports, the corporate portrait describes a individual's corporate persona – sometimes called a personal brand.

  Australia is in the midst of an infrastructure and construction boom, driven by population growth. Gaining positive publicity and attention within the volume of activity is becoming harder. High quality imaging content provides a compelling, simple and relatively low-cost solution.

Images For Business was recently commissioned to photograph a selection of historical local business in Habberfield looking to boost trade again after the re-opening of Ramsay St off the A4 City-West Link. It was a pleasure meeting the owners and employees of these businesses and the photographs...

    “The final quality of an image is generally determined by good collaboration, open communication and planning between the client and the photographer,” says Chris Shain, photographer and co principal of Images for Business. “Good planning really helps us to deliver just the right image – the one that truly inspires.” Images for Business works with clients to prepare a simple checklist when talking to us about their next job. A big part of the service we offer is to help our clients make all this work, Here’s a few ideas to consider in preparing for the next photo shoot.

The annual report is an obligatory communication to an organisation’s immediate and interested stakeholders. Whether a public company or not for profit and/or non-government organisation the most recent history of the organisation’s performance is recorded in accord with specified regulatory reporting requirements. Originally the carrier of...