Why you should build a business image library

  In life and business today, images are part of every communication. Unique and high-quality images are a proven way to stand out from the crowd. They increase audience engagement, increase online search performance, improve the potential for public relations coverage and enhance the understanding of your brand. Also, because the vast majority of the images we consume are online, we can choose whatever image format best tells the story.

The rise and rise of digital technology over the past 15 years has revolutionised photography and imaging – as it has in many fields. Image quality has dramatically improved, and handling images is now simple. The significant change for everyday photographers and phone snappers has...

WestConnex has employed off-site manufacturing for the construction of elevated roadway support components. Like many advanced infrastructure and construction projects, WestConnex has chosen pre-fabricated manufacturing to answer the ever-increasing demands for higher levels of quality, efficiency and on-time project delivery. 

  The world of influence marketing continues to grow in sophistication. PR and communications professionals know only too well that media releases are no longer as effective as they once were. Today’s ideal is the production of ready-to-run content that facilitates journalistic investigation and storytelling.

  Infrastructure, construction, mining and manufacturing are complex industries with workplaces that contain many unique challenges and dangers. It’s a place where professionals who understand the landscape are highly valuable partners.

  “Almost every third assignment we now undertake has a time-lapse photography component”, says Chris Shain, co owner of specialist photography business, Images for Business. “This is because our clients, particularly those in industry, infrastructure, engineering or architecture are realising the wide and growing benefits time-lapse can make to their organisations.”

    “The final quality of an image is generally determined by good collaboration, open communication and planning between the client and the photographer,” says Chris Shain, photographer and co principal of Images for Business. “Good planning really helps us to deliver just the right image – the one that truly inspires.” Images for Business works with clients to prepare a simple checklist when talking to us about their next job. A big part of the service we offer is to help our clients make all this work, Here’s a few ideas to consider in preparing for the next photo shoot.