20 Oct Why the right images matter to your business
Images have always been the most potent form of communication for business. Images engage audiences and result in far higher rates of retained information.
“When people hear information, they’re likely to remember only 10% of that information three days later. However, if a relevant image is paired with that same information, people retained 65% of the information three days later”.
John Medina, brainrules.net
One of the main reasons for this is explained in research conducted for 3M. The study found that people process images 60,000 times faster than text!
Today, our use of multiple screens at all times of the day and night exposes us enormous amounts of information. For business, this is an opportunity, but one that is thick with clutter. To cut through the noise isn’t easy, even for brands with big budgets. It’s true for all types of communication in marketing for new customers, existing clients, staff and other stakeholder groups.
It is, therefore, essential that images are now the priority in communications. Also, that the type and quality of images can compete effectively for the attention, engagement and retention of your audiences.
Multi-image format communication
There are many imaging formats available to consider when framing your communications.
- Video – The most compelling online content for content consumption and organic website traffic. According to a survey by Hubspot, 54% of consumers want to see more video from brands and businesses they support.
- Time-lapse. Ultimately, a form of video, time-lapse provides truly compelling visual content for any longer-form event. Be it construction, manufacturing, the movement of crowds or a ‘day-in-the-life of’ story.
- Still photography captures detail and moments in time, unlike any other image format. Still photos are the staple of image communication. They can carry a brand style more accurately than most other image formats.
- Drones have brought aerial video and stills within budgetary reach for many more applications. Aerial video footage adds a remarkable quality to video by providing a unique point of view. But beware, the Civil Aviation Authority strictly polices the use of drones as an aircraft. For business, the use of a qualified pilot is a must.
Planning your image needs and working with professionals to provide creative solutions is the best way to get started. Specialists like Images for Business can help in everything from budgeting to shot-lists, scripts, titles and graphics across every image format.
For more information, please contact us.