Why you should build a business image library

  In life and business today, images are part of every communication. Unique and high-quality images are a proven way to stand out from the crowd. They increase audience engagement, increase online search performance, improve the potential for public relations coverage and enhance the understanding of your brand. Also, because the vast majority of the images we consume are online, we can choose whatever image format best tells the story.

The rise and rise of digital technology over the past 15 years has revolutionised photography and imaging – as it has in many fields. Image quality has dramatically improved, and handling images is now simple. The significant change for everyday photographers and phone snappers has...

WestConnex has employed off-site manufacturing for the construction of elevated roadway support components. Like many advanced infrastructure and construction projects, WestConnex has chosen pre-fabricated manufacturing to answer the ever-increasing demands for higher levels of quality, efficiency and on-time project delivery. 

  Infrastructure, construction, mining and manufacturing are complex industries with workplaces that contain many unique challenges and dangers. It’s a place where professionals who understand the landscape are highly valuable partners.

  Australia is in the midst of an infrastructure and construction boom, driven by population growth. Gaining positive publicity and attention within the volume of activity is becoming harder. High quality imaging content provides a compelling, simple and relatively low-cost solution.

  “Almost every third assignment we now undertake has a time-lapse photography component”, says Chris Shain, co owner of specialist photography business, Images for Business. “This is because our clients, particularly those in industry, infrastructure, engineering or architecture are realising the wide and growing benefits time-lapse can make to their organisations.”