Westconnex M4 M5 Breakthrough

Documenting the Westconnex breakthrough 50M below Newtown

A major milestone has been reached in Australia’s largest road infrastructure project, WestConnex, with roadheaders smashing through sandstone to connect two sections of tunnel for the first time.

Images for Business was there on-site, documenting the milestone for Transurban. Moments such as these are significant events in the life of major projects. It’s a time to widely communicate progress, which helps to build community anticipation and sentiment. It’s also a time for the project team to celebrate achievements.

The event was covered by the Images for Business team consisting of 2 still photographers, a video camera person and a video editor. The depth and quality of resources that Images for Business is able to provide for events such as these are a reason why we are a chosen partner for many of Australia’s largest construction projects.

The content was used by Transurban for immediate media releases and social media. The video was used by all major TV channels and Transurban reported the Westconnex Facebook post as being their highest ever performing organic post.

For more information about how Images for Business can help your business to cover your major events, achieve media reach and tell the story of your projects, please contact us.