The world of influence marketing continues to grow in sophistication. PR and communications professionals know only too well that media releases are no longer as effective as they once were. Today’s ideal is the production of ready-to-run content that facilitates journalistic investigation and storytelling.

The corporate portrait has become an important asset for people at all levels of business today. From LinkedIn to annual reports, the corporate portrait describes a individual's corporate persona – sometimes called a personal brand.

  Infrastructure, construction, mining and manufacturing are complex industries with workplaces that contain many unique challenges and dangers. It’s a place where professionals who understand the landscape are highly valuable partners.

  Australia is in the midst of an infrastructure and construction boom, driven by population growth. Gaining positive publicity and attention within the volume of activity is becoming harder. High quality imaging content provides a compelling, simple and relatively low-cost solution.

Procuring photography and imaging suppliers isn’t simple. Unlike products with a specification, quality imaging is driven by creativity. This blog post is designed to help procurement managers and those involved in the selection of suppliers of photography, video, time-lapse and drone imaging content. It discusses methods for effectively assessing the array of tangible and intangible aspects of creative imaging.

Images For Business was recently commissioned to photograph a selection of historical local business in Habberfield looking to boost trade again after the re-opening of Ramsay St off the A4 City-West Link. It was a pleasure meeting the owners and employees of these businesses and the photographs...

  “Almost every third assignment we now undertake has a time-lapse photography component”, says Chris Shain, co owner of specialist photography business, Images for Business. “This is because our clients, particularly those in industry, infrastructure, engineering or architecture are realising the wide and growing benefits time-lapse can make to their organisations.”

“Dealing with architecture brings me very close to the state of mind required to make pictures. One also needs an old seeing eye, appropriate reflexes which embrace sensitive observations coupled with appropriate emotional responses.”  - Max Dupain (1911-1992) Australian modernist photographer Max Dupain was the photographer of choice...