When a potential customer or client sees a corporate portrait they make assumptions based on the image they see. It’s therefore important that the subject of the portrait looks friendly and approachable. And that’s exactly how we approach the task. We particularly enjoy this the people side of our business and we approach it with humour, humility and collaboration. That said we’d also encourage a smiling open mouth, a gentle position or prop for the hands, a distraction to create a delightful spontaneous reaction and most importantly an earnest respect for our subject.