All posts in “architecture”

Communicating Architecture Through an Inspiring Image

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 “Dealing with architecture brings me very close to the state of mind required to make pictures. One also needs an old seeing eye, appropriate reflexes which embrace sensitive observations coupled with appropriate emotional responses.”

 – Max Dupain (1911-1992)

Australian modernist photographer Max Dupain was the photographer of choice for many architects including JØrn Utzon who designed the Sydney Opera House and Harry Seidler. His architectural images show his interest in light and shade, strong lines and unusual angles.

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“Dupain’s images also reveal what every architectural photographer knows is the decisive moment. That split second of time when the substance and the detail of the architectural subject are brought to life,” says Chris Shain, photographer and co principal of Images for Business.

 

“Dupain is certainly a huge influence to the way my partner Stephen (Stephen Antonopoulos, photographer and co principal of Images for Business) and I think about our approach to the photography of an architectural assignment. Like Dupain we also know that the decisive moment doesn’t happen without earnest pre planning of the shot and the particular assignment beforehand. Our clients certainly appreciate the collaborative and detailed approach we take to our work.”

 

Examine the image at the top (created for DEM and The Reserve Bank of Australia) and you’ll see we’ve used an intense sky to create a dramatic tension to the pronounced angulation and crisp muted colour of the building. We’ve acknowledged the symmetrical principles that architecture is built on to capture the same and so craft a particularly strong and compelling image.

Simple ideas to work with a photographer to help get the inspiring images you want.

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“The final quality of an image is generally determined by good collaboration, open communication and planning between the client and the photographer,” says Chris Shain, photographer and co principal of Images for Business. “Good planning really helps us to deliver just the right image – the one that truly inspires.”

Stephen Antonopoulos, a partner with Chris in Images for Business, works with clients to prepare a simple checklist when talking to us about their next job. A big part of the service we offer is to help our clients make all this work, Here’s a few ideas to consider in preparing for the next photo shoot.

 

WHO?

Who are the people to be photographed? Are they in the shot to give it scale and context, or are they to be prominent and the sole reason for the picture? If they are prominent, is there any relevant background information about the person that will help me understand what needs to be conveyed about them? Will you be getting permission from the subject or do I need to obtain usage consent from anyone being photographed? I love to have as much insight to the task as possible.

 

WHY?

How are the images to be used? What is their purpose? Will they be used formally or informally? Do the photographs need to reflect a particular or perhaps an existing style? Small format or large? Simple and Graphic or complex with lots of detail to look at ?Are they for a brochure, a web page, an annual report or newsletter online or in print, perhaps a large billboard or are you giving a print to a treasured employee ?

 

WHERE?

A pre shoot site visit if possible, will often sort many of these issues out prior to the day and its great to know where I’m going ! so I can work out how to get there efficiently and in good time. Do I need to contact any one to get access? Who do I liaise with anyone on site about logistical issues at the time of the shoot? Is it a construction site where I need to show my RISI, Pegasus or White Card? Does the location require proof of insurances or vehicle registration before I arrive? Will I need to be wearing any specific OH&S clothing or perhaps I’m mixing in with executives in a suit and tie ?

 

WHEN?

Its very helpful to know how long I’ve got to make the pictures, and if other activities are being planned around the shoot and the time people are expecting me to be there. It doesn’t help you or me if there are annoying disruptions going on to the normal workflow of the day-to-day business.

 

HOW?

Are there any specific requirements that need consideration eg time lapse, night works, potential weather or lighting issues ? Will we need to be careful about record keeping (maybe exact GPS position) for a later unknown use. What file format and size do you need delivered?  and pretty importantly, when do you need or expect the images to be delivered ?

Images for Business has some combined 40 years experience in collaborating with its clients and helping them get the best images possible in any given situation. Talk to Chris or Stephen about the importance of the brief in planning your next photographic assignment to ensure just the right images are crafted for your business. Call 02 9810 5000