Canada Bay City Council: Case Study
Project: Hey Tosser!
Client: City of Canada Bay
An anti-litter message, ‘Hey Tosser!’ had been developed by the EPA (Environmental Protection Agency) and the Canada Bay City Council to discourage littering and to remind the community about littering penalties including the reporting of litterers.
We were proud to craft the images used in the marketing collateral that was subsequently made available to all councils in Sydney. The ‘Hey Tosser!’ suite of materials contains ready to use images of littering or litter from cars, in parks, out and about or on holidays, at the beach and general images of cigarette littering.
The Canada Bay City Council was the 2013 winner of the Keep NSW Beautiful Overall Sustainable Council Award and the Council’s Sustainability Team has won 2014 “Hey Tosser Litter Prevention Award’ for the Stop Litter in the Bay project.